The Impact of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also need you to start using branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For precisely the same reason they need that you don’t fill your website with one a couple of keywords targeted at your articles, they don’t want one to do so in the anchor text too. They demand that you use variety and be creative. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. You risk the sinking of your site’s rankings if you are doing this.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also evaluating the rate at which you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.